We’ve taken the schoolyard game of tag and re-invented it with zombies and flashing lights! Each player wears the ZTag as a badge with a LED health indicator. If you’re a human, your light is green, if you’re a zombie, your light is red. Zombies can “infect” human players just by getting close (each ZTag can receive and transmit information). Humans stay alive by avoiding zombies or boosting their health at health stations and checkpoints.
The ZTag is always actively listening for IR signal, either from other ZTags or ZStations. When a ZTag is in the zombie state, it will be pulsing out “infection” signals to any ZTag that comes within a few feet. An infected ZTag will then start pulsing out the same infection signal to other badges.
Zombie runs Many locations host large themed runs where runners are trying to flee from zombies. Adding ZTag to these events is a great way to visualize the player’s success and a way for the infected players to also participate as zombies.
Driving tradeshow traffic Sponsors of tradeshows can be designated as checkpoints of health stations. Players will activately seek sponsor locations to heal themselves or to complete their mission. The sponsor booth can ask the player to complete a challenge (such as learn abou a product) in order to activate the checkpoint.
Incentivize purchasing Theme parks can easily turn a snack stand into a healing station by offering to recharge players with health with a snack purchase.
Incentivize visits to specific locations Health stations can be located in areas where venue wants to attract foot traffic (such as closer to souvenir shops or restaurants). ZTag players with a map showing health station locations will likely visit the health stations to stay alive as part of the game.
Social games ZTag badges are an “ice breaker” that allows players to easily talk to strangers for the sake of the game. Players who complete the mission and become healers will attract other human players who are still playing the game.
Speed dating and speed interviews Since ZTags can communicate with each other, we can also repurpose the hardware for other applications. The 2 people interviewing each other can discreetly click on the badge (or not) after the interview session to mark potential interest. After the event, the badge data can be read to indicate possible matches between the interviewers.
ZTag size and area for branding
Standard ZTag Badge
Beacon Box Option (preliminary)
ZTag game at ScareL.A. 2015
ZTag at ScareL.A.
ZTag Badge in red blinking mode
Using simple IR technology (like in your remote control), we’ve developed a low cost and fun interactive game allowing players to “infect” or “heal” other players and fulfilling tasks by visiting checkpoints, and it’s all configurable from your smartphone — It’s 21st century version of tag.
Each game of ZTag requires at least one ZStation to be set up as the initializer. A ZStation’s functionality is configured via a free ZTag app. Once configured as an initializer, the user can use the app to set various game parameters such as game length and initialize ZTags as human or zombie players.
Playing the game requires ZTags (badges) and ZStations (transmitters). ZTags communicate between each other and also receive instructions from ZStations. The ZStations can be configured for various functions such as a game initializer, a health station, a checkpoint, or a hazard.